Deceptive Pricing Strategies

Obscuring the true financial cost of a product or service.

Drip Pricing

Advertising a low base price, but hiding mandatory fees until the very last stage of checkout.

Fake Discounts (Price Anchoring)

Artificially inflating a “regular” price just to cross it out, making the normal price look like a massive sale.

Bait-and-Switch

Advertising an incredible deal to lure customers in, only to claim it’s “unavailable” and aggressively push a pricier alternative.