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What is HM?
Harm in marketing happens
Every time companies choose
SHORT-TERM PROFIT
Over
consumer well-being
Psychological Manipulation
.
Emotional Coercion
Deceptive Pricing Strategies
Financial Exploitation
.
False Advertising
Corporate Misdirection
“Washing”
Fabricated Consensus
.
Digital “Dark Patterns”
Data and Privacy Exploitation
.
Demographic Exploitation: Children
.
.
Demographic Exploitation: The Elderly
.
Demographic Exploitation: The Health
.
Aggressive Sales Tactics
.
Intrusive Marketing
Societal Harm
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