my recent thesis:
Ethical Issues and Potential Solutions to harmful marketing: A Case Study on The cambridge analytica scandal
Notices About Contents:
1 – Foundational Perspectives on Harmful Marketing
1.1 Introduction: Scope and Significance of Harmful Marketing;
Establishing the foundation of the phrase “harmful” as used in marketing and explaining the subcontents of its properties.
1.2 Ethical Landscape Beyond Traditional Exchange
1.2.1 Limitations of Traditional Marketing Ethics
1.2.2 From Traditional Ethics to Broader Frameworks
1.3 Core Ethical Frameworks
1.3.1 The Common Good and Stakeholder Views
1.3.2 Principles of Mutuality and Non-Exploitation
1.3.3 Social Contracts, Hypernorms, and Moral Space
1.4 Key Concepts in Harmful Marketing
1.4.1 Consumer Vulnerability and Manipulation
1.4.2 Dark Nudging and Deception
2 – Manifestations, Contexts, and Responses to Harmful Marketing;
Include specific cases of harmful marketing across different contexts, with a particular focus on the digital sphere
2.1 Harmful Practices in the Digital Sphere
2.1.1 Disinformation and Fake News
2.1.2 Data Usage, Privacy, and Targeted Practices
2.1.3 Data-Driven Campaigning and Regulation
2.1.4 Identifying and Potentially Misusing Influentials
2.2 Harmful Marketing in Other Contexts
2.2.1 Precarious Network Marketing Schemes
2.2.2 Ethical Issues in Social Marketing
2.2.3 Marketing of Potentially Harmful Products
2.2.4 Ethical Concerns in Supply Chains
2.3 Addressing and Regulating Harmful Marketing
2.3.1 The Need for Regulation Beyond Markets
2.3.2 Current Regulatory Approaches and Challenges
3 – Case Study: The Cambridge Analytica Scandal
3.1 Overview of the Scandal
3.1.1 Background and Key Actors
3.1.2 Scale and Global Implications
3.1.3 Data Acquisition and Methodologies
3.1.4 How Data Was Obtained (Facebook API)
3.1.5 Psychographic Profiling and Microtargeting
3.2 Ethical Violations and Societal Impact
3.2.1 Breach of Data Privacy and Consent
3.3 Regulatory and Public Responses
4 – Conclusion
4.1 Ongoing Relevance
4.2 Lessons Learned
harmfulmarketing.com 