Digital “Dark Patterns”

User interfaces designed to trick users into unintended digital actions.

The Roach Motel

Making it incredibly easy to subscribe, but deliberately hiding the cancellation button or requiring an inconvenient phone call.

Forced Continuity

Offering a “free trial” but silently auto-renewing into an expensive, recurring subscription.

Sneak into Basket

Automatically adding warranties or extra items to a digital shopping cart, hoping the user pays without noticing.